News archive

LocalResponse’s socially-targeted ads pay off big with revenue up 716%

May 2, 2013 - VentureBeat.  LocalResponse's pitch is simple, but ingenious for the ad set: it combs social media data to better target ads on mobile devices and desktops. That means more interesting ads for you, and hopefully better conversions for advertisers (especially those struggling to figure out how to make mobile ads work). The social focus seems to be paying off for the...

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Social Ad Platform LocalResponse Raises $1.5M From Cava Capital, Verizon And Others

February 27, 2013 - TechCrunch. LocalResponse, a network that targets ads based on social network data, has raised another $1.2 million in funding, we’ve confirmed with the company....

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LocalResponse Named to Forbes America's Most Promising Companies

February 6, 2013 - Forbes. If there’s a theme to our second annual installment of America's Most Promising Companies it's easy to guess: Technology. Trite? Maybe, but no less true....

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Cava Advisor Paul Dunay named to Top 50 B2B Marketing Influencers On Twitter

January 25, 2013 - B2B Marketing Insider. Michael Brenner on Marketing and Social Business. Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a...

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Kathy Leake of LocalResponse named to Mobile Marketer's Mobile Women to Watch 2013

December 20, 2012 - Mobile Marketer. Mobile Marketer's Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing,...

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Bill Jennings: Pharma and Medical Marketing Blaze the Path Around Do-Not-Track

December 12, 2012 - AdAgeMobile. Bill Jennings. Overly dependent on cookie targeting for too long, digital advertisers are not happy with the trend toward a do-not-track world. But...

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