News item

Precision Health Media & Spongecell Partner to Provide Powerful Online Video Ad Solution For Pharma Brands

May 6, 2013 - Business Wire. Precision Health Media, the leading source for digital health media with 61 million users a month (comScore) and Spongecell, a leader in interactive advertising solutions, have partnered to give pharma brands unparalleled targeting and engagement in brand-safe environments.

With Precision Health's new video channel, pharma marketers can pair the massive reach of PHM and its laser-targeted ConditionMatch(R) technology with engaging, easy-to-build Spongecell ad units.

ConditionMatch(R) finds the top-performing content pages for a pharma brand's video, while Spongecell's technology presents the video in a highly engaging creative unit. The interactivity of Spongecell's ads boosts consumer engagement by 154% over standard, static ads. Moreover, PHM's Video Channel needs no special player to take advantage of any and all standard banner inventory.

Spongecell's technology enables this across-the-web scalability by embedding video in a banner ad without going over the 40K file size restriction. And unlike other video solutions, which can be an interruption in the user experience, Spongecell's in-banner video technology requires users to scroll over the banner to initiate the video ad.

With this new offering, pharma brands are able to leverage their TV campaigns and other video assets to deliver scale in contextually relevant environments online. This is key to expanding brand awareness. "We have heard from several media agencies that inventory for contextually relevant placements for Rx video ads is extremely limited. By combining the high engagement of Spongecell creative with PHM's vast reach and contextual technology we are jointly delivering a very innovative video solution for Rx brands," stated Bill Jennings, CEO, Precision Health.

"With engaging interactive features, like our user-initiated in-banner video player, and unparalleled ease-of-implementation, Spongecell has been fortunate enough to work with leading brands and ad agencies," said Ben Kartzman, CEO, Spongecell. "We are very excited to partner with Precision Health to deliver our solution to their pharma clients. PHM understands the unique needs of the pharma industry and provides the kind of high-precision targeting that Pharmas need in order to maximize the impact of their interactive banner ads."

Precision Health's ConditionMatch(R) uses contextual technology and historical performance of health content (without cookies) to rank pages across its 220 site partners.

About Precision Health Media

New York-based Precision Health Media (formerly Good Health Media) delivers specific health condition audiences to pharma and consumer brands. The company is backed by Metamorphic Ventures, Cava Capital and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch is a trademark of Precision Health Media. For more information, visit www.precisionhealthmedia.com.

About Spongecell

Spongecell is an award-winning advertising technology company that transforms standard ads into dynamic, interactive ad experiences that run anywhere on the web. Spongecell's data-driven ad solutions help brand advertisers and their creative and media agencies deliver more effective video and display campaigns and better analyze consumer engagement. An independent, privately owned company, Spongecell is headquartered in New York City and has offices across the United States and Europe. For more information, visit www.spongecell.com.

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